Month 1: Customer Focus
The first area of focus is your market and customer. You need to know their demographic and psychographic. You need to know who they are, not only from an economic standpoint, but also from an emotional and social standpoint. You need to get to the bottom of what problem you are solving, and why this is such an important to solve for them.
You may think you know this, but every venture learns something new every time they do primary market research. This is the month to double down on that.
In this month, you will refresh everything you have done to date on market sizing and analysis, beachhead market selection and persona development via a combination of primary and secondary market research. Based on new data, you will revisit your proposed solution, as well as your competitive advantage against alternative solutions available to your customer today.
Remember: Doing nothing differently is always an attractive option for your customer! Figure out how you are different and better – and clearly articulate this.