Select videos from Entrepreneurship 101: Who is your customer?
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Q&A on Entrepreneurship
Bill and Erdin discuss various questions in entrepreneurship.
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What is a persona?
Professor Bill Aulet explains what a Persona is and why it is important.
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What is Total Addressable Market (TAM)?
Amanda von Goetz, CEO of Thyme Labs, describes the importance of Total Addressable Market (TAM).
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What is an End User Profile?
Professor Bill Aulet and Hyungsoo Kim, Founder of Eone, discuss what an End User Profile is.
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What is a Beachhead Market?
Professor Bill Aulet defines beachhead market with a real life example via AJ Perez, CEO of NVBots.
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How to Do Primary Customer Research
Erdin Beshimov demonstrates how to conduct primary customer research.
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Erdin Beshimov Defines Market Segmentation
Erdin Beshimov, MIT Lecturer and Founder/Director of MIT Bootcamps, defines market segmentation.
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What do you need to start a business?
Professor Bill Aulet tells us the 1 ingredient you really need to start a business: A paying customer!