Select videos from Entrepreneurship 101: Who is your customer?
Elaine Chen2020-07-13T20:55:17-04:00
What do you need to start a business?
Professor Bill Aulet tells us the 1 ingredient you really need to start a business: A paying customer!
Elaine Chen2020-07-13T20:55:59-04:00
Erdin Beshimov Defines Market Segmentation
Erdin Beshimov, MIT Lecturer and Founder/Director of MIT Bootcamps, defines market segmentation.
Elaine Chen2020-07-13T20:56:54-04:00
How to Do Primary Customer Research
Erdin Beshimov demonstrates how to conduct primary customer research.
Elaine Chen2020-07-13T20:57:37-04:00
What is a Beachhead Market?
Professor Bill Aulet defines beachhead market with a real life example via AJ Perez, CEO of NVBots.
Elaine Chen2020-07-13T20:58:22-04:00
What is an End User Profile?
Professor Bill Aulet and Hyungsoo Kim, Founder of Eone, discuss what an End User Profile is.
Elaine Chen2020-07-13T20:59:06-04:00
What is Total Addressable Market (TAM)?
Amanda von Goetz, CEO of Thyme Labs, describes the importance of Total Addressable Market (TAM).
Elaine Chen2020-07-13T20:59:45-04:00
What is a persona?
Professor Bill Aulet explains what a Persona is and why it is important.
Elaine Chen2020-07-13T21:00:24-04:00
Q&A on Entrepreneurship
Bill and Erdin discuss various questions in entrepreneurship.