Market positioning in and after a crisis

Never ignore the opportunities that arise from a crisis. This session will focus on how to demonstrate brand leadership and gain market advantage in these times.

• Chris Reitermann is the chief executive of Ogilvy, Asia and Greater China
• Allen Wang is CEO of Babytree, China’s largest parenting website

Learn from business leaders in China on how they innovated and led their businesses through the crisis and how they now lead the rebound. Brands will need to re-look at how fit they are for a post COVID-19 future that will be more digital and more purpose-led.