As you refine your knowledge about your market and customer, you will be ready to also refine how you define your product definition. You also need to clearly articulate what makes it different and better than the competition. Remember, doing nothing different is always an option!
Prepare
- You should continue to work on how you and your teammates communicate and collaborate.
- Check out some of the new additions on our external resources page. In particular, Standups.io is an interesting alternative way to keep your team aligned in addition to Slack and Zoom.
Learn
- Check out two new masterclasses: Primary Market Research and the Weekly Email.
- Watch this coffee break series video from Startup Weekend to learn how to ask a question in a detailed interview.
Build
- Check out one of the newly added external resources, DE Toolbox. It can help you walk through the Disciplined Entrepreneurship framework step by step.
- Check out Lean Start – this is a Duke University student led startup that provides tools for primary market research.
- Use this worksheet to review your customer’s full life cycle use case (also known as customer journey map).
- Refine your high level product specification by following instructions in this worksheet.
- Use this worksheet to chart your competitive advantage.
Trivia question of the week:
- Where did the word “Lean” from “Lean Startup” originally come from?