Month 1’s focus is on your market and customer. Here are some suggestions for what you can do this week to build knowledge that will set the course for the rest of your summer.
Prepare
- If you have not done a team building exercise with your cofounders, now is a good time to do so.
Learn
- Watch this core skills video to help you frame your segmentation and market selection process.
- Read notes on this Master Class on secondary market research to help you size your market.
- Also read this Master Class on Early Startup Advice from MIT delta v alums.
Build
- Are you doing daily checkins and weekly goal settings with your team? If not, now is a good time to start.
- Are you celebrating wins at the end of each week? If not, start this week!
- Refresh your segmentation and beachhead market selection
- Double down on your primary market research and persona development
Trivia question of the week:
- Why does the template for weekly wins include the words “Wall of Wins”? If you don’t know, post a question on Slack and see if someone else has the answer!